Purple Lime Automotive Limited customer privacy notice

This privacy notice tells you what to expect us to do with your personal information.

• Contact details
• What information we collect, use, and why
• Lawful bases and data protection rights
• Where we get personal information from
• How long we keep information
• How to complain

Contact details

Email purple_lime_automotive@aol.co.uk

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details
• Addresses
• Purchase or account history
• Payment details (including card or bank information for transfers and direct debits)

We collect or use the following information for service updates or marketing purposes:

• Names and contact details
• Addresses
• Marketing preferences
• Location data

We collect or use the following information to comply with legal requirements:

• Contact information
• Financial transaction information

We collect or use the following personal information for dealing with queries, complaints or claims:

• Names and contact details

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data           protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for legal requirements are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Where we get personal information from

• Publicly available sources

How long we keep information

Information is kept for a period of 30 days after transaction has been complete.

COOKIES

APPLICATION

This policy applies to Purple lime Automotive and services utilised by third party organisations.

WHAT ARE COOKIES?

The Purple Lime Autmotive website uses cookies that store or provide access to information stored on web capable devices. These technologies include pixels, plug-ins, APIs that permit the identification and tracking of a device. For the purpose of this policy we use the term “cookies” to include any method that stores or accesses information on a user’s device. Cookies are small data files that are placed on your computer or other web capable devices (such as smartphones or tablets) as you browse the PLA website. They are used to ‘remember’ when your computer or device accesses our website, or to identify you as a PLA customer when you visit other websites. These cookies can be used for just the duration of your visit or they can be utilised to measure how you interact with services and content over time. For the purpose of this policy, we use the term “cookies” to include cookies and any other data file that stores or accesses information on a user’s device.

CONSENT FOR THE USE OF COOKIES

In most instances cookies cannot be used without your consent. When you first enter our website, you’ll be shown a cookie notification banner. This notification banner provides you with the option to “Accept all Cookies” or “Reject Cookies”. When you click “Accept all Cookies”, we take that response as consent to non-essential cookies unless you have disabled them using your browser settings. The terms essential and non-essential cookies are explained in the section below.

HOW DO WE USE COOKIES?

We use essential cookies to deliver and maintain online services, including providing basic website functionality, remembering your basket contents, facilitating transactions and payments, fraud prevention, and maintaining and securing our website. Essential cookies used for these purposes are automatically set up for all users as soon as they enter our websites. If you wish to use our site you cannot opt out of essential cookies as they are required for website functionality.

We use non-essential cookies to improve the quality of our existing services and develop new ones and certain website features such as widgets or embedded media files.
These special features are not essential to the operation of the website but are intended to enhance the user experience. Cookies also provide information to help us develop new website features. Non-essential cookies will enable PLA to meet its contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.

These cookies are used to improve the way our website works. This is so that we can personalise your experience and show you content which is most relevant to you. For instance, a product or a service may only be available in a certain location and may be more relevant to you relative to where you are, or we might show products or services that might be of interest to you based on your previous browsing or purchasing behaviour. Show personalised or generic adverts either on the PLA website or third-party websites. We also use cookies to help us provide online marketing that is most relevant to you on our website and third-party websites including on Google. These types of cookies can collect information about your online attributes or behaviour, such as what browser/device you are using or IP address you have connected from. In addition, these cookies may collect information about your browsing and order history or the contents of your shopping basket. To help us to deliver online advertising which is relevant to you, we may also blend data we collect through cookies in your browser of your desktop computer or other devices with other data that we have collected, for example your online purchases.

Some cookies can inform us if you have viewed a precise advert, and when it was shown. our consent enables us to measure the effectiveness of our online marketing campaigns and control the number of instances an advert is displayed. We additionally use cookies to measure the effectiveness of our advertising communications for example by telling us if you have opened a marketing email that we have sent.

Retention of cookies on your device(s)

Persistent cookies are retained for no longer than is necessary for our purposes outlined in our Cookie Policy. In general, cookies will not be stored for more than 24 months. In extraordinary cases, cookies might be retained for longer.

WHAT IF YOU DO NOT CONSENT TO NON-ESSENTIAL COOKIES?

You can proceed to browse our website and complete transactions without consenting to allow cookies, but if you do this some website functions may be impaired.

Note - You can amend your cookie consent preferences at any time by clicking the 'Manage Cookies' link in the footer of any page of our website.

WHAT COOKIES DO WE USE?

• Essential

These cookies are deemed essential and, as set out above, will be deployed to all browsers (unless they are disabled in the browser settings). There are two categories of essential cookies which are set out below.

1 - Cookies used for various functions that allow the website to operate, including:
- Basket persistence and contents
- User identification, unique session identification to facilitate flow of data between browser and server
- Order tracking
- Retaining the data in forms or online chats
- Facilitating VRM lookup
- Facilitating payments
- Managing your consent for example in the deployment of cookies

2 - Cookies that are used for prevention of fraud and information security operations including:
- User authentication
- BOT attack prevention

On occasions these cookies are shared with third parties to provide these services.

• Functional - Non-essential

Functional cookies make your shopping experience better enabling basic features such as determining parts that fit your specific vehicle. Switching off these cookies will result in some website functionality not working properly. These cookies are used for different functions to improve your browsing and shopping experience such as:

- Allowing non-essential widgets to function
- Retaining the data in forms or online chats

In some cases, these cookies are shared with third parties to deliver these services. Such third parties include:

- Online application and widget providers
- Feedback and survey tool providers

• Analytics and Marketing - Non-essential

These cookies also are used to help us understand how users interact with our website, products and/or services on an individual basis, so that we can better understand their needs.

They are used for a variety of functions to tailor our website to your preferences and interests, including:

- Visitor identification
- Targeted marketing based on preferences or location, targeted information based on location or preferences
- Advertising and marketing
- Collect information from you on your devices to display marketing
- Measure the performance of advertisements
- Coordinate marketing campaigns across users' devices
- Share information gathered with other advertisers
- Build user profiles
- To support advert targeting on other vendors' websites

These cookies in some cases are shared with third parties to deliver these services. Such third parties include:

- Third Party Marketers and Affiliate Marketing Partners
- Social Media Advertising Platforms
- Customer Data Platforms which blend online and offline information for use by third party advertising partners